Why I’m Done Minimizing My Magic

This was never just skincare. It’s healing, identity, and coming home to myself.

The truth I didn’t see at first

For a long time, I didn’t realize just how powerful my work really was.

I told myself I was just making skincare—products that worked for sensitive skin, for people like my daughter who had eczema and needed something real, something gentle. But what I didn’t see right away was this: I wasn’t just creating skincare. I was creating care. I was creating space for healing. I was creating magic—but I was minimizing it.

When I look back over my old posts, I can see it now. Yes, I was selling skincare—but I was really talking about self-care.

I made myself small so I could be “relatable.”  

I dropped my prices so I could be “affordable.”  

I reshaped my message so I could be “marketable.”

And with every adjustment, I chipped away at the heart of what I was building.  

And honestly? At the heart of “who I was becoming”.

“Your little business…”

I’ve been called “cute,” “inspiring,” and told I had “a nice little business.”

But what I do is not little. It’s not fluff. It’s not just about body butters and soaps.

It’s restoration. It’s resistance. It’s rebuilding from the inside out.

When I looked back at everything I’d created with Luv-Lee Naturals, I saw it clearly: every product, every post, every pop-up shop—it was all part of a much bigger story. My story. And maybe yours too.

The shifts I had to make

I know what it feels like to go through transitions that shake you. To feel unseen or uncertain. To have to rebuild from scratch—not just your business, but your sense of self.

I’ve written through it. I’ve cried through it.  

And I created a journal to help other women move through it too—  

5 Steps to Prioritizing Self-Care, a 30-day self-care journey that doesn’t just guide women to slow down, but to truly return to themselves.

That journal didn’t just start a habit—it sparked a movement.  

A reminder that we don’t have to wait until we’re burnt out to choose ourselves.  

That’s how SheHikes was born. That’s how this whole self-care movement began.

Because when you stop minimizing your magic, you start walking in it.

What changed everything for me

People ask me all the time:

How do you find the time to create?  

How do you stay consistent with your brand?  

How did you publish your book?  

How do you balance care with content?

And the answer I keep coming back to is this: I stopped pouring from an empty cup. I stopped running on fumes. I started choosing me!

That’s where everything shifted.

That’s how Chaos to Calm was born

I wanted to create a space that blended the work and the wellness.  

The content and the care.  

The strategy and the softness.

Because I know how it feels to be ambitious and exhausted. Creative and confused. Determined and depleted.

Chaos to Calm is a four-week experience for women who want to build something meaningful without burning out. It’s not a masterclass in hustle—it’s a reset. It’s where I share everything I’ve learned about showing up online and showing up for myself.

And it’s for women who are done shrinking.

You don’t have to do this alone

If you’ve been trying to figure it out, fix it all, or find yourself again in the process—I see you. You don’t need to be more polished or more perfect. You just need a soft place to start.

That’s exactly what I created Chaos to Calm Complete to be.

✨ Ready for a deeper reset?

Chaos to Calm Complete is for the woman who’s ready to grow—without burning herself out.

Here’s what’s inside:

🌿 Chaos to Calm Starter – $97

For the woman who’s ready to dip her toe into clarity and care.

Includes:

• 4-Week Guided Self-Care Plan (Digital)

• Self-Care Reflection Journal (Digital)

• Self-Care Assessment + Suggestions

• Bonus: Luv-Lee Naturals lotion cream

💻 Chaos to Calm Growth – $197

For the woman ready to build with intention, without the burnout.

Includes everything in Starter, plus:

• “Build Your Presence With Purpose” Mini Course

• Custom 30-Day Content Calendar

• TikTok Growth Guide + Promo Templates

• Auto-Pilot Content Scheduling Tutorial

• Step-by-Step Book Publishing Guide

• Bonus: Luv-Lee Naturals lotion cream

🌺 Chaos to Calm Complete – $297

For the woman ready to do a full reset—mind, body, brand.

Includes everything in Starter + Growth, plus:

• Curated SheHikes Experience Just for You + Guest Experts

• Private Online Community + Live Check-Ins

• 🎁 Bonus Mailed Gift:

  • Luv-Lee Naturals Skincare Kit (Lotion, Lip Balm, Soap, Hair & Skin Oil)

  • Self-Care Note Cards

  • Packaged with care + shipped to your door

If this feels aligned and you're ready for something more supportive, more intentional, and more you, reach out through my contact page if you have questions. I’d love to support your soft reset.

With love,  

Lakeisha  

Founder of Luv-Lee Naturals  

Author of 5 Steps to Prioritizing Self-Care, Surviving the Storm  

Creator of Chaos to Calm, SheHikes, Self-Care Movement  

Still healing. Still building. Still choosing softness—and no longer minimizing my magic.